Fluidra Australia has recently relocated and opened two new major facilities, Bibra Lake in WA and Townsville QLD. Both facilities are the “next generation” Fluidra Pro Centres and include Pro Counters, Pro Academy Training Rooms and increased interactive displays.
Over the past two years, Fluidra has been working through its legacy network of facilities and updating them in line with the “Next Generation” Pro Centre model. Smithfield, Keysborough, Marleston, Townsville and Bibra Lake have all been updated with Gold Coast and Willawong next in line. Fluidra’s Pro Centres are exclusive to pool industry professionals who have Fluidra accounts, and provide access to sales, service and support nationally. Each location stocks an extensive range of Fluidra’s top selling products including leading brands AstralPool and Zodiac.
Fluidra trade customers can also place orders conveniently online 24/7 via the Fluidra Pro Trade Portal and choose to have the order delivered or picked up from a Pro Centre. The new footprint for the Pro Centres includes a warehouse, sales counter, hospitality station and a Fluidra Pro Academy Training facility in each location to host face to face product training sessions with trade customers.
The first of the new Fluidra Pro Centres opened in Marleston, South Australia in 2020. The Victorian Pro Centre was relocated from Dandenong to Fluidra’s Keysborough manufacturing facility and opened in 2021. In August this year, the North Queensland team opened their new Townsville Pro Centre and in October Fluidra WA held their Grand Opening of their new facility at Bibra Lake, attracting customers and industry partners who were keen to celebrate the occasion with the local team.
“The Fluidra Pro Centres offer our customers another point of contact where they can talk to our team face to face,” says Brendan Butler, Director of Operations at Fluidra. “It was great to see many customers attend our Grand Opening at Bibra Lake as well as industry support with Sadie from SPASA also joining us. It shows that the service we provide at our Pro Centres is valued by the pool trade”
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